"Zach Russack leapt headfirst into the industry through recording and live sound engineering, building a strong technical foundation before transitioning into the Pro AV world with a mid-sized integrator in NYC. After years in the field, Zach moved into leadership roles that bridged technical expertise with client strategy, ultimately directing the Pro AV division and driving growth through solution-based sales engineering. In his current role as Director of Business Development, Zach focuses on cultivating strategic partnerships, identifying new market opportunities, and aligning client needs with scalable AV solutions. With hands-on experience spanning surveying, design, quoting, project execution, and client management, Zach brings a holistic, relationship-driven approach to growing the business and delivering long-term value."